How to Get Google Review Stars for Your WordPress Website 2018

Any website owner understands the significance of being ranked on the first page of Google Search. This is the ultimate dream of any blogger or e-commerce site owner. Though one is not guaranteed that people who see the page on the first page of Google will visit the targeted site, studies have shown that many web searchers will do exactly that. Through this blog, we will try to understand How to get Google review Stars for your WordPress website.

Get Google Review Stars for Your WordPress Website

Now that you appreciate the need for high ranking on Search Engine Results Pages (SERPS), I want to introduce you to another strategy of endearing yourself to the bots that crawl websites and eventually ranks sites.

This tutorial is about how to get Stars next to your website on Google Search Engine. By stars, I mean different levels of ranking on products and services on your website. Hopefully, you know that any content or item on your site, which you have chosen to offer to your readers and customers, can be ranked by the audience or target group.

So how to get Google review Stars for your WordPress website?

So, how do you get these stars on your WordPress website? There is a particular plugin called WP Review Pro that will come in handy for this purpose. Schema, a special code, notifies Google that people have rated your content or products and Google algorithms use the information to rank your site on SERPS.

Google started using this code some time ago to help people navigate the search engine with ease. This approach to website ranking helps Google because it is site visitors who indicate their preferences based on their interaction and experience with specific sites. In essence, Review Stars increase the credibility of the results on SERPS.

It is logical that when a page is ranked highly on SERPS and has many stars, people are likely to click on it and be redirected respective websites. Think of it this way; if you want to shop on an e-commerce site and you see a product with a five-star ranking, you are likely to purchase it. It is some sort of a psychological thriller that visitors get.

Let us now delve deeper into how you can integrate the star-ranking system in your website to elicit similar action on Google SERPS. From the onset, you must understand that if you are offering a product, service or blog content and you don’t have a system for visitors to the site to rank your material, Google cannot give you star-ranking on SERPS.

In essence, your site must be configured in such a manner that Google does not consider it a business. You must allow yourself and the services and product you offer to be critiqued and ranked. This, in turn, improves your credibility and enhances the kind of service you are offering.

Now let us begin by looking at the templates on offer when you use this plugin. The good thing about this amazing plugin is that it has a range of templates that will suit a cross-section of needs. For example, you have Amazon, blogs and affiliate products templates to name a few.

products templates

The Amazon template, for example, has bars and tables that are superbly clean. Guest can see the stars review section where they can select the right ‘star’ for ranking the product. They can also indicate the pros and cons of the product, give ‘thumbs up’ and make respective comments. Visitors to your site can also like or ‘score’ your products.

This leads to social signals being sent to Google that your product is ranked highly. Your website will then be crawled by bots for indexing to take place.

However, you may choose to have a product or service not reviewed. You can disable it.


Let us now discuss the price. This plugin is available for an affordable $47. It also comes with a 30-day money back guarantee.  The deal is for an entire year. At the risk of appearing to sell this plugin, I want to vouch for the plugin because I use it on my website and I know it is effective.


Remember, though, that ratings can be positive or negative. However, what you should be concerned with is that people are interacting with your content and signals are being sent to Google in that regard.

You can purchase the plugin here

Moreover, I cannot guarantee that you will get stars. What I know is that you will be influencing search engines to rank your page highly. Search engines will crawl your website. They will see the stars and comments. They will determine whether the content you are offering is valuable for people searching for pertinent information.

Again, there are numerous templates that you can adapt, and WP Review Pro will cost you only $47.

How it works

Go to Dashboard, Settings the WP Review Pro. In the General Settings, you can put reviews on everything, including your content, blog posts and product pages.

How it works - WP Review Pro

In the Global Settings, you can style everything to fit your preferences. You can choose the color you want for the star icons. You can also change default settings and make changes in the popup section.

Be as honest as possible to help Google rank your website appropriately and to send the right information to search engine users.

Remember to visit the WP Review Pro Settings page to check how the changes you have made appearances. This page will also help you know the number of people who have visited your website.

Another interesting aspect of this plugin is that you can import reviews from other sources such as Yelp, Google, Facebook and so on.

To review a product, you have to visit the page where the product is displayed and click on ‘Edit’. Products to be reviewed include blog posts and items you are selling on your website. Don’t forget that the whole purpose of this plugin is to influence the search engine to search your website.

However, let me remind you that it is not a guarantee that the Google will be influenced, but it’s worth trying. Always make your content relevant if you are to get the ranking you are looking.

Remember there is no perfect website. Google knows that. It knows how to separate the wheat from the chaff.

How to Review an Item

Under the Review, Review Box section, let us try to review an Item. The Review type is “Star”. There is a drop-down list where you can select what you want to review, for example, a painting, restaurant or food. Select accordingly.

How to Review an Item

You also have to select the author, where necessary after which you will write your review, say in a blog post.  Here is an example of the results of the work we have done so far.

If you have an affiliate product, I recommend using Hostgator. Previously I have recommended Siteground. However, as a DiVi guy, my work is to provide great content for my readers and not to sell anything.

For example, this tutorial is for helping people to get stars on SERPS. The best plugin I could get was WP Review Pro. It has beautiful tables as well.

If you find my work to be good, go ahead and give me stars. I need them too. I want search engines to pick up the stars and rank me up there with the best.

Final Verdict

There you go. I highly recommend Review Pro because it helps you to get stars. Visit my YouTube page and watch the tutorial video. I will appreciate thumbs up. Leave comments too and contact me for further details to get Google review Stars for your WordPress website.

How to Create a Web Hosting Business Using WordPress and WHMCS

All of us know that WordPress can be used to create some really amazing websites. But have you ever thought of creating a web hosting business using the most popular CMS available today? Learn more about WordPress and WHMCS.

Many people have jumped into creating web hosting businesses recently. It is a lucrative business opportunity which can enable you to increase your earnings, earn recurring revenue and work from anywhere you want. You can even integrate a new web hosting business with your current internet marketing or web design business to earn more revenue.

If you have a basic understanding of WordPress, then you can actually get a web hosting business up and running in a matter of hours! All you’ll need for this is WordPress and the WHMCS billing software. While WordPress allows you to create the front-end of a professional looking website, WHMCS allows you to manage billing and accounts from the back-end. WHMCS is one of the world’s most popular web hosting automation platforms which allows you to handle sign-ups, billing, provisioning and support.

Today, I will compile a step by step guide to help you create a web hosting business easily and efficiently using WordPress and WHMCS. I’ll show you everything that you need to do to get your new business up and running as quickly and smoothly as possible, so make sure to read right through to the end!

You can also watch the video oh our WHMCS tutorial on youtube. Darrel Wilson and Ryan Grey of namehero go in detail on what you need to do to setup your hosting company step by step

Get a basic idea of WordPress

In order to create a new web hosting business, you will need to have a basic understanding of WordPress. If you have used WordPress before, then you can skip to the next step. If not, then you should get yourself acquainted with WordPress before you build your new web hosting business.

While you can use other CMS platforms like Joomla and Drupal to create your web hosting business, I prefer WordPress. This is because WordPress is completely free, it is very friendly to beginners, it is mobile and tablet friendly and it is backed by a massive support community.

Wordpress Dashboard

Image: WordPress Dashboard

Don’t worry if you have never used WordPress before to create a website, it is actually quite easy and straightforward. There are plenty of WordPress tutorials available on the Internet, so I won’t go into the details here. You don’t need to go into too much detail with WordPress to build a web hosting business. Just get yourself acquainted with the dashboard, the themes and the settings. If you’re an absolute beginner, I also recommend that you try creating a free blog for a better understanding of WordPress.

Purchase a domain name and reseller hosting

Once you have acquainted yourself with WordPress, you’ll need to purchase a domain name and reseller hosting for your new business. While the WordPress platform is completely free, you will have to purchase reseller hosting and a domain name. Don’t worry, it won’t break the bank. You can purchase a domain name plus domain-hosting for as little as $3-5 per month, which is less than a cup of coffee.

Get An Exclusive Sign Up Discount Here

You will need a hosting package, of course you may chose any hosting company you want, but i recommend Namehero because of their reliability and knowledge with reseller hosting. I have teamed up with Ryan Grey and can provide you a special discount for reseller hosting

When signing up to namehero for your resller hosting package, i highly recommend getting the corporate package because you already get the WHMCS license included. If you use another package, you will have to purchase the WHMCS license alone and it will drive your cost up!  So I would use the resources available and select the corporate hosting package.

First, think of what you want your new web hosting business to be called. After you’ve come up with a few names, look to see if the .com domain name of your choice is available for purchase. You can go with other domain extensions, but I’ll recommend you to try and find a .com domain unless other extensions describe you better. When you find an available domain name of your choice, you can purchase it from your hosting provider.

NameHeroImage: NameHero

After you’ve finalized a domain name, you’ll need to purchase reseller hosting for your new website. There are several reseller hosting providers out there, but I recommend you to consider NameHero. NameHero is one of the best and their plans are quite affordable as compared to some others. Also, when you purchase NameHero reseller hosting, you will also receive a free license for WHMCS and you can even purchase your domain name of choice for free within NameHero.

Install WordPress

Next up, you’ll need to install WordPress to create your website. Thankfully, NameHero makes this process very simple, even for beginners. First, log in to the client area on your NameHero cPanel. Once you’ve logged in, scroll down the cPanel page under scripts until you see the WordPress icon.

Click on the WordPress icon to open the dashboard within the cPanel and click on the install button. NameHero offers one-click installation of WordPress, so you should have absolutely no problems with installation. Upon installation, you’ll also need to fill out the fields for your website in the cPanel. If you’re unsure of anything, just leave the fields at the default option. As an option, you can also browse through the preloaded free themes in WordPress and use one if you desire. You can always change the theme later if you need to.

Wordpress InstallImage: WordPress Install

Do note that you can create a web hosting website without using WordPress – simply by using WHMCS. However, this is not a path that I recommend. Without the power of WordPress, you’ll only be able to create a bland and boring website. And, in today’s fast and competitive world, you want your website to be anything but bland and boring.

WordPress and WHMCS – Installation

After installing WordPress, you’ll need to install WHMCS as well. NameHero integrates with WHMCS and you can install it in a matter of minutes. To install WHMCS, login to the client area on your NameHero cPanel. After logging in, scroll down the page under softaculous until you see the WHMCS icon.

Click on the WHMCS icon to open the dashboard and then click on the install button. As with WordPress, NameHero offers one-click installation of WHMCS as well, so you’ll find the installation to be super simple. You’ll also need to fill out few text fields based on your requirements for your web hosting business. One thing to keep in mind is that WHMCS recommends the latest version of PHP, so make sure that you update your PHP version in the cPanel.

WHMCS Install

Image: WHMCS Install

Once you’ve installed WHMCS, you can login to your WHMCS Admin dashboard from where you can change settings.

Setup nameservers using WHMCS

The first thing you need to do after you’ve installed WHMCS and WordPress on your website is to setup nameservers. You can do this from your WHMCS Admin dashboard itself. First, login to your WHMCS Admin dashboard and find the Setup button. Hover over the button to reveal a drop-down list and choose General Settings from the list. Next, head over to the domain tab where you’ll need to fill in a few settings.

WHMCS Nameservers

Image: WHMCS Nameservers

The settings you’ll need to enter are very important to providing web hosting services, so make sure to fill them in properly. These settings include:

  • Domain lookup
  • Domain registration options
  • Enable renew options
  • Auto-renew on payment
  • Auto-renew requires product
  • Default auto-renew settings
  • Create to-do list entries
  • Domain sync enabled
  • Sync next due date
  • Domain sync notify only
  • Allow IDN domains
  • Bulk domain search
  • Default nameservers 1-5
  • Use client details
  • First name, last name, company name, email address, postal address and phone number

Once you’ve filled these settings according to your requirements, save the changes.

If you have any problems in setting up nameservers, you can also make use of the helpful WHMCS setup wizard. This wizard will guide you through all the necessary settings required for you to begin selling web hosting services.

Enom setup

Before you can start selling web hosting services, you’ll also need to setup Enom on your website. Enom allows you to offer SSL certificates, website building software and email services which are closely related to web hosting. In order to setup Enom on your website, you’ll need to register an account with Enom first. Another important point is that you need to fund your Enom account before you can start selling your services. I recommend making a deposit of a minimum of $25.

Enom Setup

Image: Enom Setup

Once you’ve registered, head over to your WHMCS Admin dashboard and hover over the Setup button. From the drop-down list, head over to Products/Services and then to Domain Registrars. Under the list of Domain Registrars, locate Enom and click on the Activate button next to it. When you do this, you’ll see the Enom configuration screen where you’ll have to enter your Enom username as well as your API token. Click on Save to complete the setup process. You’ll also need to register your IP address with Enom because their API offers restricted access through IP addresses.

Configure general WHMCS settings

Next, you’ll need to configure the general WHMCS settings in order to start selling web hosting. During this process, you’ll also familiarize yourself with the various configurations and settings available in WHMCS.

WHMCS General SettingsImage: WHMCS General Settings

To configure the general settings, login to your WHMCS Admin dashboard and hover over the Setup tab to reveal a drop-down list. From the list, click on General Settings. Once you do so, you’ll find several tabs through which you can configure the general settings as per your needs. These tabs include:

  • General settings
  • Localization settings
  • Ordering settings
  • Domains settings
  • Mail settings
  • Support settings
  • Invoices settings
  • Credit settings
  • Affiliates settings
  • Security settings
  • Social settings
  • Other settings

I won’t go into the details of these settings as they will depend on your requirements. You should face too many problems in configuring these settings. But, if you do, there are plenty of lengthy tutorials online to help you out.

Configure email piping

As a seller of web hosting services, inevitably you will need to provide support to your clients. For this, you’ll need to configure email piping within WHMCS. Thankfully, this is a simple process which you can do from within the WHMCS Admin dashboard.

Email Piping in WHMCSImage: Email Piping in WHMCS

To configure email piping, access your WHMCS Admin dashboard and hover over the Setup button. Select Support and then click on Support Departments to open the support ticket departments page. On this page, locate Ticket Importing using Email Forwarders and copy the portion in the field after ‘home/username/’ in the path. Next, login to your dashboard, locate the Emails tab and click on Forwarders and then Add Forwarder. On this page, enter the email address of your support department. After this, head over to Advanced Options and click on Pipe to a Program, where you can paste the command you had copied earlier. Finalize your email piping settings by saving the changes to the Add Forwarder button.

Configure domain pricing

Since you will be selling services related to domain registration and any associated add-ons, you’ll need to configure domain pricing within WHMCS. To do this, login to your WHMCS Admin dashboard and head over to Support, then Products/Services and then Domain Pricing.

WHMCS Domains PricingImage: WHMCS Domains Pricing

Under the Domain Pricing tab, you can configure various settings including:

  • Modifying existing TLDs
  • Adding new TLDs
  • Reordering TLDs
  • Upselling features
  • Lookup Providers
  • Premium domain names
  • Add-ons such as email forwarding, ID protection and DNS management

WHMCS offers detailed instructions to help you configure domain pricing. If you are in doubt, simply go through their instructions and tutorials.

Customize customer dashboard

To make a killer web hosting business, you have to provide an exceptional customer experience. Thankfully, you can easily customize the customer dashboard in WHMCS using the Admin dashboard.

WHMCS Customer DashboardImage: WHMCS Customer Dashboard

The WHMCS Admin dashboard includes widget controls on the top right of every widget. Using these controls, you can minimize, refresh or close widgets in order to change the dashboard appearance. You can even create your own widgets and feature them on the customer dashboard.

Integrate Stripe

Stripe is a popular payment gateway which is compatible with WHMCS. However, you’ll need to configure and integrate Stripe before you can start selling web hosting. To do so, login to your WHMCS Admin dashboard and head over to Setup, then Payments and then Payment Gateways.

WHMCS Stripe IntegrationImage: WHMCS Stripe Integration

On the Payment Gateways page, you’ll need to enter your Stripe API keys. You can find your secret API key inside the Stripe portal. Once you’ve done so, you can customize the display name and statement descriptor. Complete the process by saving the changes.

Add hosting packages and services

As part of your web hosting services, you’ll need to provide cPanel hosting accounts to your customers. And, to do so, you’ll need to connect your cPanel server to WHMCS. Fortunately, this process is also relatively simple.

Adding Hosting Packages and Services in WHMCSImage: Adding Hosting Packages and Services in WHMCS

First, login to your WHMCS Admin dashboard, head over to Setup, then Products/Services and then Servers. On this page, choose the option to Add New Server and fill in all information from your cPanel. Save the changes

To add hosting packages and servers, go to your WHMCS Admin dashboard, then to Setup and then to Products/Services. Click on Create a New Product and give it the same name as the hosting package you have created.

Create WHMCS add-ons

WHMCS offers a number of add-on modules that allow you to extend the capability of the billing software. Some of these add-on modules include Registrar Modules, Payment Gateways and Provisioning Modules. All add-ons can be managed within the WHMCS Admin dashboard under Setup and then Addon Modules.

WHMCS Add-OnsImage: WHMCS Add-Ons

When offering add-ons, it really depends on what you want to offer with your web hosting services. With the help of add-ons, you can upsell WordPress configurations, SEO, social media management and other related products/services. By doing so, you can increase your revenue per customer.

Customize your website and add a logo

If you’ve followed all the steps I have mentioned above, you will have a fully functioning website by now. However, your website is still not presentable to customers, so you should customize your website and include a logo.

Adding a logo and making website customizations can easily be done within the WordPress cPanel. I won’t go into the details here as this is fairly straightforward. In case you run into any problems, you can easily find a solution online.

Transfer domains and support tickets

An integral part of offering web hosting services is to allow customers to transfer their existing domains and support tickets to your service. Again, WHMCS makes this process super simple.

Under the WHMCS customer dashboard, your customers can see an option to register or transfer a domain. And, under the cPanel, customers can submit support tickets for transferring their domains to your service.

Domain Transfer in WHMCSImage: Domain Transfer in WHMCS

That’s it! These are the exact step by step instructions you need to follow in order to create a new web hosting business. While there are certainly many steps involved in this process, most of these steps are fairly straightforward. If you have any experience with WordPress or you’re a developer, you should face no problems in configuring and using WHMCS. And, in case you do, you can always refer to the official WHMCS documentation where you’ll find detailed instructions.

Have you already started a web hosting business of your own with WordPress and WHMCS? Do you think I may have missed out on some important information in this tutorial? Or do you have any doubts or queries regarding any of the things I have mentioned in this tutorial? Do let me know your thoughts in the comments section below and I’ll be more than happy to help you out!

How To Create an eCommerce Website(Online Store) With WordPress and WooCommerce

In the early days of WordPress, it was normally used for blogging online. However, things have changed drastically over time as WordPress has advanced into a complete content management system capable of powering just any kind of website including e-commerce website.

It is important to note that although WordPress website can be an e-commerce platform,  it may not be a good fit for all situations. However, let us see some of the reasons to consider using the WordPress platform.

  • You can use WordPress if you are someone who wants a total control of your website
  • You want to not just have an e-commerce website but also include things like pages and blogs as part of all encompassing webs
  • You do not want to use e-commerce platforms like BigCommerce since you are required to pay monthly transaction fees by using them.
  • You don’t want to bug yourself with web languages that make you scared. Note that WordPress is designed to be very easy to understand and use. Therefore, if you are a first timer, it is expected that you can key into the system without many issues
  • You are interested in starting gradually and then keep building your website as time goes on
  • You are looking for a platform where you can engage developers easily when the need arises
  • You want to keep your payment processing system less complicated

The following reasons above make perfect sense to use WordPress. However, WordPress may not be the best thing to use if

  • You want a complicated payment system where you have a fully integrated system that would run without developers help. WooCommerce may be able to do this but the problem is that it could be complicated.
  • You are looking at having all the hosting and technical details all taken care of

If the reasons above fit into your demands, then this guide is for you. This guide is written to cover exactly how you can set up an e-commerce website in WordPress with WooCommerce Plugin. Having said that, let’s look at the steps in details.

Why should you go with WooCommerce and products you can create?

WooCommerce can create so many types of ecommerce shops where you can publish different types of products. Some of the products include

Simple Products: This is a shop that deals with just the basic components of what to sell like the product description, price, gallery plus the add to chart button

Downloadable Products: This type of products that is available for the only download like applications and e-books

Variable Products: This is where you sell products with a lot of variables like colors, sizes, materials among others.

External Products: This is an affiliate product link with links to where the product is sold.

Grouped Products: This is a set up where a collection of products that are related are grouped together and sold individually.

Get Started-  Get Domain Name, Web Hosting and Install WordPress

Step 1: Get Domain Name

The first thing to do to create an e-commerce website is to install WordPress on a hosting account using your domain name. For domain names, you can actually get a good domain name that would suit your website needs on places like Siteground. Domain names should be short, simple and reflect the type of service you are offering. Once the issue of domain names and hosting is sorted, you can install WordPress on your hosting account and begin from there.

You Can Get 60% Off Hosting With Your Domain Here

Step 2: Get Web Hosting

There are a lot of hosting service available you can use and that would depend on the size of the memory for your website. It is important to remember that e-commerce websites need more memory space for PHP than normal sites and since it could have thousands of products and visitors, it is vital to factor them when choosing a hosting account. Example of hosting accounts are Hostgator, Bluehost, Siteground and other options.(You can search for more).

Step 3: Install WordPress

After getting your domain name and hosting, it is time to install WordPress on your hosting account using your domain name to get started.

What are The WordPress Ecommerce Options?

First of all, it is important to mention that a website qualifies to be an e-commerce website if it has three things. They are the shopping cart, product pages, and checkout process. These are what differentiate e-commerce websites with just an ordinary WordPress website.

To make this work, you are expected to add these functions to your WordPress website using a plugin. For the benefit of those who get confused by the term plugin, it is simply a kind of software that you can install on your WordPress website and the essence is to improve on the functionality of the website.

In an e-commerce website, there is need to install a plugin which has the capability of creating custom product pages, introduce shopping cart functionality in such a way that allows any visitor to add products to the cart while shopping on the site. In addition, the plugin should synchronize the added product in the cart with a payment function that calculates the product purchased by the visitors.

Note that there are a lot of plugins that can produce these functionalities but the most recommended are the WooCommerce produced by WooThemes.

Let us see why WooCommerce is by far the most recommended and used when it comes to creating e-commerce sites

  • First of all, WooCommerce has all it takes to make an e-commerce website. It is easy to use, loaded with functionalities; it is versatile and has the community and reputation to make an e-commerce website in WordPress
  • It is search engine friendly. That means if you are concerned about search engine optimization, then WooCommerce is the best plugin to choose
  • It is backed up by a very reputable company. WooThemes the creator of WooCommerce is a well known reputable company that has contributed to the WordPress community for years. It has been known to support WordPress foundation for years.
  • WooCommerce has the required support and versatility you will likely need in the process.

Install WooCommerce

Let us recap; we have talked about installing WordPress on a hosting account using your domain name as the basis. Now, it is time to install your e-commerce plugin in order to create an e-commerce website. Therefore, we need to Install WooCommerce using the following steps

  • Go to your WordPress Dashboard and click on Add New Plugin
  • Then search for WooCommerce and click on “install” to activate it


It is important to understand that WooCommerce will require several pages to function and this includes things like cart page. You can customize these pages if you want but for a start, it may be better to allow the wizard install the pages


  • Then you can set your location, currency, and units
  • Shipping and tax will require that you customize it at some point but initially, you can enter it in general settings in order for the store to start.


  • Enter payment options. Note that this area is one of the most important areas when it comes to running and e-commerce store. Paypal can be used for a start but you can still explore as many options as you can in the settings.


  • Your WooCommerce is now installed and you can now focus on the product. You can create your first product page and use it to understand how to enter the right information

WooCommerce_ready to go

Go through the product page to see what you will need. However, you are to ensure that your URL structure is stored correctly and the theme is well integrated with the new functionality of the e-commerce website. Failing to do this will result in unwanted issues. It is also important to note that there are also a lot of other plugins that would likely synchronize with the WooCommerce plugin and it is important to note them down. Examples of these plugins are Analytics and Yoast SEO. They are a very powerful tool used for tracking and they are free.

To make it work together,

  • You can go back to the “Add New Plugins” on your dashboard and then
  • Search for WooCommerce Google Analytics Integration.
  • Once found, install and activate it.

Step 5: Setting Up Your Online Store Structure

Setting up your online store structure should be the next thing to do because online stores have a lot of ways to display products. The bad thing is that it could sometimes generate some ugly and inefficient URLs that are unfriendly to search engines for your product categories. However, the combination of WooCommerce and WordPress makes the efficient set up of these permanent links possible. But note that it is difficult to change the permalink structure once it has been set up. It is important to always confirm them even though the default settings are generally good.

  • Go to the new WooCommerce link on your dashboard
  • Go to settings> products

It is important to note that WooCommerce will need a product archive page which will be used to display all your products. It is like having a blog display all the posts you have made but this time, we are talking of products.


  • However, WooCommerce will make this archive using the standard WordPress page and name it to shop page by default.
  • You can always edit the name if you do not like it to be called shop page by going to pages. All pages and call it whatever suits you. There may not be any need for your visitors to see it and you can make it your homepage if you desire but the point is that it really has to be in place.
  • Then click on the link to see your product permalinks.

Here you can set your permalinks both in WordPress and product. However, note that during your WordPress set up initially, you must have enabled Pretty Permalinks. One thing about these permalinks is that they are done is such a way that makes it impossible to have any kind of conflict with categories or blog posts you may want to write. However, they are also customizable in any way you may want them to appear. For example, having a silver product category instead of a silver blog category will produce a default display like

“ or product category/silver”

  • There is nothing wrong in using the default settings but at some point you may just have to customize it by putting the product option under the permalink of the product especially when aesthetics is desired.
  • The major work is now done as your online store set up is done. You can now navigate to the created product links in the dashboard of WordPress to create a category or product and see the look or appearance of the URLs before your proceed.

Step 6: Getting a Compatible WordPress Theme

It is important to make sure that your WordPress Theme is very compatible with WooCommerce. This is because most things you do will not work if they are incompatible. It is important to understand the difference between Themes and Plugins to appreciate why both are very vital.

Note that Themes will control the output of your functionality and these are what your visitors are actually going to see while WordPress is more of controlling the functionality of your website.


Note that WooCommerce is a very superior plugin and there is some functionality that some Themes cannot handle correctly. This is why it is important to always select Themes that would not show product pages as ugly. With that in mind, you will also want a Theme that is versatile in the sense that it can be upgraded or updated and give you exactly what you want.

There are a lot of Themes you can get for your e-commerce website that is good. Let us see some of them

  • WooThemes Theme- They are good themes that are perfectly aligned with WooCommerce but they are not free. However, if you have the funds, this seems to be the best especially as it has a lot of support.
  • WordPress default Theme- There are also good WordPress Themes every suitable for this purpose. For example, a Theme like Twenty-Twenty is very good and it is also free. Sometimes, it may come with your installation but if it does not, you can always get it through Themes> Add New. It is free but at the same time, it will give you what you need.
  • Marketplace Themes- If you want and if you have the funds, there are a lot of quality Themes at the marketplace that are compatible with WooCommerce. For example, there is ThemeForest which is well equipped to handle WooCommerce features. However, when going to the marketplace to find themes always ensure that you define exactly what you want because many may just be exaggerated.
  • Another way to solve the issue of good themes is by getting a framework such as Genesis by studio press. It is good and syncs very well with WooCommerce plugins. It also allows for easy changes without having to impact on your overall site. But one thing you must note about Genesis is that it takes a little more work to sync it up with WooCommerce. You can check it outside this guide as it is not our main focus.

However, if this is a little complicated than expected, the WooThemes are a good fit especially as it is just a plug and play plus automatic sync with WooCommerce.

Step 7: General Store Settings

You can do general store settings for your store.

  • First, go to the WooCommerce link found in the dashboard menu.
  • Go to settings and find the General Tab. When you get there, you will notice the default settings which may have been set up by WooCommerce. You can check every one of them because of a truth; some may not be a good fit for what you want. To do that, click through each of the sections and subsections to check them.
  • WooCommerce comes with built in styling that is used for buttons and borders. You can customize them to your taste if you want to. You can also enable lightbox which allows any visitor clicking on your product images to see them in a zoom form without having to leave the product page.
  • When setting product images, check for sizes, the shape and how it is seen overall. Check if it should be scaled down. Here WooCommerce will allow you to set single product image, catalog images and also product Thumbnails. The good thing is that most of the settings required as just self-explanatory and that means you will be clear about it as you go through them. However, ensure you are paying good attention to details and check on all options being thrown up by WooCommerce. Go through all the settings and customize as you want it to be.

Note that some tabs require full understanding when setting up your online store. For example, you have the System status where the information from allocated memory to the version number. Then if for any reason you need to reset your store entirely, then it can be done at the Tools tab but you may never need it.

Then you have the WooCommerce Add-ons and to a lot of people, this is like the magic box of the whole thing. Normally building an e-commerce generally will require you to have a developer who will program some functionality but with WooCommerce, everything is just like plug_and_play.

WooCommerce gives you a lot of access to enough extensions that you can work with. Most of the extensions may not be free but it is way cheaper than most of the custom solutions that you may need generally. Some of these WooCommerce extensions can be found in the market place and they can be added easily.

With your e-commerce store on WordPress now functional, let us see how to set up product pages.

Step 8: Setting Up Product Pages

The type of theme you choose will give a look and feel to your product pages. It is important to note that a lot of things go into the product page. For example;

  • Reviews will appear below the product description in the product page
  • Product categories can be added from the product page
  • Product tags could be additional categorization that does not necessarily need to be a product
  • Product gallery is the picture that would appear on the product page as thumbnails

However, the main area of the product page has to be the data widget. This is actually the area where the product information is set. For example, the price of the product, the type of the product, shipping and other relevant information.

Your products can be organized directly from the product page and you also have the choice to organize them as a whole product from the menu.

Finally, there are a lot of things you can do on your e-commerce websites like customized shipping policies capturing rates that are based on bulk, weight, and distance.

Creating an e-commerce website from WordPress does not have to be difficult if you get serious about it. It may look like a difficult thing to do but this guide has tried to simplify things to the minimum for proper understanding. As long as you love the WooCommerce features, creating your online e-commerce store using WordPress is just the best for you. Read this guide over again and you will be surprised to create something you may never have dreamt of.

Read this guide over again and you will be surprised to create something you may never have dreamt of.

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