Now that you have created an ecommerce website , what's next?
You probably know this already — but launching and running an ecommerce business is not that easy. It can be frustrating thinking about what to do next. On the other hand, it doesn’t have to be complicated.
The following guide will show you how to launch a successful online store and make six figures in the process. Whether you’re just starting out or looking for ways to improve your current operation, this tutorial is perfect for you.
Let's get started.
Chapter 1: Focus On Website Optimization First Don’t rush to marketing strategies right away. If you ignore your website, then you’re just wasting money on marketing. You will not be able to convert anyone if your ecommerce website is not optimized properly
That’s why you should focus on your website first.
Ask yourself this question:
If you bring a million visitors to your website tomorrow, what would they say or think? How many of them would convert? Or would you lose them right away because of your website?
If you’re not sure about your website and how it will convert sales (and future customers), then you’re just guessing. That means you aren’t ready for high traffic.
Instead, double down first on your website and make sure it looks amazing before you even think about marketing your ecommerce wordpress website.
Here are real, effective ways to optimize your website:
1. Proofread your site content You might think you could get away with typos and grammar mistakes, thinking it’s not a big deal and you would not lose traffic or conversions because of typos. Unfortunately, that's not the case.
There are actual brands that lost money because of typos and spelling errors.
Proofreading all your content is vital. It ensures that web visitors would be able to understand your content easily and would not have any trouble navigating through your site.
If you want to do it on your own, you can use Grammarly to help you with the basic errors. However, if you want your site to be absolutely free of any mistakes, you can hire a professional.
There are a lot of proofreaders for hire both on Fiverr and Upwork that do not cost that much.
The bottom line is, proofreading your content can help you win or lose conversions. Be sure to check it over and over again before publishing.
2. Make sure to link all social profiles for free likes What you can do to amplify the reach of your website is bring all your social profiles together and share your content on all your possible networks.
Think of it as killing two birds with one stone — growing your traffic and engagement. social media plugin like Social Warfare or the Monarch plugin from Elegant Themes. Any of these plugins will make it easy for you and your visitors to share your content on different social media networks.
Since we're talking about ecommerce, focus on Facebook, Instagram, and Pinterest. If you don't have a profile yet on these platforms, make sure to create one on each. Also, make sure to create a business page for your ecommerce business too.
Don’t ignore this step. It may sound simple, but you will be surprised at how much it could help you in the long run. I know it takes a while to register and sign up, but you are starting a business and should invest your time in it.
Social Media is an important factor when starting an online business. Having social profiles on the internet not only shows presence but allows others to interact and engage with your business.
3. Use high-resolution images Images are crucial in helping you win (or lose) conversions. The thing is, when visitors arrive on your ecommerce website, they want to see the product up close and check every single detail.
They are the representation of your website. Have you ever left a website because the images look terrible? Don’t let this happen to you, there are tons of great and free resources for high-resolution images.Bigstock , Adobe Stock , or Shutterstock . Find images that look close to your products. But make sure to replace them with images of your product as soon as possible.
If you don't have a suitable camera lying around, you can hire a professional to take beautiful pictures of any item or product. If the professional doesn't live near you, you may have to spend a little to ship the product.
This is vital since your visitors could not see, smell, or touch the actual product. In some ways, ecommerce becomes a visual competition — the one with the best images tends to win.
4. Create competitive prices that would sell even you The price you set for your product could make or break your conversion rates. This is why it's important to study other brands and check out the products they sell, how much they cost, and what buyers think about them.
There are three ways you can set a competitive pricing strategy :
You can set a lower price than your competitors . However, do this only if you can make or produce your products in bulk, which lowers the production cost.You can also go against the norm and set a higher price than your competitors . If your product offers more features and benefits — those missing from your competitors — this is a good strategy to implement. You should also remember that presentation is everything, a high-end ecommerce website will attract high-end customers.You can also match the prices of your competitors . This is when the features are more or less equal to what the competitors offer. The edge here is if you can create products with better quality, then you get the win.Of course, your priority should be customer satisfaction first before anything else.
If you feel your customers will be happy with the lower price, then go ahead. Just make sure to have a very clear reason as to why you're offering a lower rate before doing so.
5. Create social proof that wins over customers Have you ever googled reviews for a company you were skeptical of or not sure about? Me too.
Having social proof means you have a good number of positive reviews from real customers. It not only shows visitors you are an active business but also that you have a long reputation for selling products and can be trusted.
These reviews can be on your ecommerce website or on other social media profiles.most people love reading reviews before making a purchase decision. It's been proven that customers read 10 online reviews first before buying a product.
Even if they don't know you, these buyers will trust in something or someone who seems reliable enough.
Take the time and register your business on review websites and fill out all the information required. This is an opportunity to display your company’s information and reputation. Once done, link these to your website and ask people to give you reviews.
It doesn’t hurt to ask them, even a one-liner review about your product would do.
Social proof is one of the reasons why you should be active on your social media accounts. Customers like to see what other customers say about your products, and they can learn more about you too.
There are lots of social proof plugins you can use, like TrustPulse , Smash Balloon , Shared Counts , and many more. Some of these plugins allow you to create a notification popup on the site about who bought what product.
You don’t need to buy these to get started, but later down the road, you may need them.
6. Keep your ecommerce website load time under 2 seconds How dumb would it be if you lost money because your website was slow?
Nearly 70% of customers admit that page speed affects their buying decision . In fact, the probability of bounce increases by 32% as the load time increases from 1 second to 3 seconds.
In simple words, the slower your website loads, the fewer customers get converted.
Make sure that each page is under 3 MB in size. Here are some things you can do to make that possible:
Get reliable web hosting Optimize your images . High-resolution images have large sizes. Before you upload them to your site, make sure to optimize them first using TinyPNG or install a plugin like Imagify . When possible, keep the size under 50-70 KB.Install a caching plugin like WP-Rocket Reduce JavaScript and CSS . They increase the number of server requests, which results in a slower load time. In addition, eliminate any flashy animations from your site.Use a CDN . A content delivery network creates a version of your website on various servers across the world. This is helpful if your target customers are not local.Go check all pages of your website with the PageSpeed Insights tool by Google. It will show you how fast or slow each page is. Use the tips from the results and implement them on your website.
Don’t think of marketing your website until you pass these speed tests.
If you need more information on website optimization, check out this article on how to speed up your WordPress website .
7. Start the on-page SEO On-page SEO is probably one of the most important factors when optimizing your website. Optimizing your ecommerce website tells users what your website is all about and represents your business in the search engines.
The goal of on-page SEO (also known as on-site SEO) is to improve your website's ranking in search engines. To do this, you must optimize your website content, images, and structure.
For example, if you search for “darrelwilson” on Google, you will see the following result:
Here is a quick list of how to achieve this:
Create relevant, clear, unique content Include your main keyword in the title and on the title tag (check out this video to learn how ) Provide a compelling meta description Use descriptive and short URLs Provide a descriptive alt text on your images Sprink external and internal links throughout your content To make this step easier, there are a lot of SEO plugins out there like Yoast and Rankmath you can use. They show you how your website appears in search results and provide suggestions on how to improve your on-page SEO.
Check out this article for more tips on how to improve your ecommerce SEO.
8. Capture emails, it’s free money Emails are a great way to communicate and sell to your audience that already has an interest in buying your products.
Collecting email addresses is one of the best things you can do to improve your business’s income. It's a great way to build leads and customers out of those who did not buy anything the first time.
There are different types of email list-building strategies, but the most basic one is to provide an incentive for those who subscribe. Offer them something they really want in exchange for their email address.
The freebie you offer in exchange for their email address is called a lead magnet. It could come in many forms like a discount, a freebie, or something that can help them with their problem.
To capture email addresses, you need to have an opt-in form on your website with the help of plugins like Mailchimp , Gravity Forms , and MailOptin .
Once you have gathered enough emails, you can later use them to send out offers and announcements. Email them once a week to create engagement and to keep your subscribers entertained.
9. Seriously, use an abandoned cart plugin Imagine knowing you could’ve earned $1,000,000 last year, but you only earned $700,000 because you didn’t have an abandoned cart plugin. That $300,000 difference is a lot of money!
Different industries have different cart abandonment rates. But the bottom line, you would still lose money if you don’t find a way to get back those people who abandoned their cart.
In case you’re wondering about the cart abandonment rate by industry, check this out:
If you can recover just a few customers, they can be converted into driving sales and increasing your business income. According to research , 30% of users who abandon the cart and get reminded, will return and finish their purchase.
Now, how do you recover from the abandoned cart?
Here is where a plugin like WooCommerce Cart Abandonment Recovery comes in. This plugin has a smart algorithm that can track when a customer abandons their cart and automatically sends them an email with personalized recommendations. Its a great tool to recover any revenue that your ecommerce website could of lost.
Whatever tool you use, you must send follow-up emails if the customer does not respond to your initial email to increase conversions.
You can also show coupons to customers who abandon their carts. Just make sure they are still active by using plugins like CartThrob , Big Cartel , OpenCart , and many others.
10. Create an eye catching sales banner Don’t you love to see that huge 50 % off signs when walking in the shopping malls? Make sure to add one to your ecommerce website.
Create an eye-catching banner and put it on different pages of your ecommerce store and share them on all of your social media profiles. Upload the banner to Facebook, Pinterest, Twitter, and Instagram to gain more exposure. Canva has a lot of ready-made templates. Envato also has a banner generator with good-looking templates.
Here are some pointers for creating a sales banner:
Use standard banner sizes according to where you're planning to place them Observe good balance on the hierarchy of the banner's content (logo, value proposition, and call to action) Make sure the text in the banner is readable Bring a sense of urgency (make your customers feel they have a limited time only to purchase the products) Use animation on your web banner when possible (but make sure it's not distracting) Just make it look good 11. Is your checkout process simple and fast? This is simple and straightforward. The idea is to test your checkout process to make sure it's easy and simple for visitors to purchase your products. Put yourself in your customer's shoes and ask yourself, is this checkout process quick?
Keep testing your checkout process. If it’s not quick and easy, fix it. Having a longer checkout process destroys your conversions since it makes the experience annoying, frustrating, and difficult.
Remember, the faster the checkout, the faster the sale. The easier it is for your customers to checkout, the easier you will make sales.
Below is a good example of a quick checkout process. Notice that there are only three steps required for someone to buy from the store.
Here are some tips on how you can optimize the checkout process:
Use a single-step checkout process . Don't put your customers in a loop.Use short forms . For example, use a 3-field form instead of the usual 4-field or 5-field forms. For credit cards, you can use Stripe or PayPal.Remove extra elements that clutter your checkout page . Make it easy and simple enough that your buyers know what to click next.Don't force users to log in before they check out . People want convenience — if they don't see the need to log in, then let them add to cart first and log in later.Offer site-wide discounts instead of offering coupons per product . This can help simplify your checkout process, increase conversions, and give buyers.Avoid too many popup windows during the process so visitors won't get annoyed. If you want to upsell, you can do it later after they successfully bought the product (or you can send them a thank you email with a subtle upsell).12. Make sure your ecommerce website looks amazing If you're not proud of your WordPress website yet, then keep working on it until you are. It's likely that people will buy from a website that looks great. It makes the store look more legit. For many visitors, a website that looks bad or looks broken smells like a scam.
Take a look at other ecommerce websites (especially your competitors), does yours stand out? If not, you have a problem and you need to prioritize this first.Colorlib’s modern designer website templates , which mentions this awesome template shown below:
It's also important to consider the mobile experience. Half of the web traffic worldwide comes from mobile devices. In addition, 61% of customers are more likely to purchase from mobile-friendly ecommerce websites.
You should know that mobile devices (and especially smartphones) require special care in terms of user interface design and responsiveness. Test your website with Google's Mobile-Friendly Tool.
In case your site isn't mobile-friendly, the results will show you what to fix and which elements might be causing issues.
You might also want to consider enabling AMP (Accelerate Mobile Pages) on your website, which would automatically create mobile-friendly versions of your site's page.
There are a lot of AMP plugins available you can use right away like AMP for WP , AMP (the official AMP plugin for WordPress), and Better AMP . Whatever you choose will provide the mobile user experience an easier time shopping.
13. Check your competition Checking your competition is a good idea to check your competition and see what they're doing. For example, if you're selling clothes online, it wouldn't hurt to visit other clothing ecommerce websites and see how they designed their product pages. This way you can make changes to your ecommerce website to meet or even beat your competition.
You might notice that your top competitors have a clean background on their product pages with images that zoom automatically when you hover your mouse over it (example taken from the video).
It’s also a good idea to check out popular themes on Themeforest and see what their pages look like.
For example, if you check out the Flatsome theme , you will notice that their product pages also follow a clean design trend.
It’s always a good idea to check out what works for others. If you notice that they follow a certain design or trend, then try it out on your own ecommerce website as well.
Chapter 2: The Golden Rules Before Creating a Marketing Campaign Now that your ecommerce website is optimized and ready to go, it's time to discuss marketing. But before we talk about marketing tactics, there are a few things you need to remember first.
Rule #1: Start with free organic options The problem is if you start spending a lot of money from the start, and you're already on a tight budget, you're likely to lose money. This is not why you started an ecommerce website.
There is no easy way of saying this, but don't be a sucker. You don't need to start dumping out money right from the start. Why? Because there are a lot of things you can do that won't cost you a single cent.
This means you might have a hard time keeping track of everything that needs to be done, and eventually, your marketing efforts will fall flat if not given enough attention.
So as much as possible, focus on free organic options first. We will talk more about them in the next section. But it's important that you understand that you don't need to start dumping a lot of money especially while starting out.
Rule #2: Remember, growing your business takes time You should never expect to make millions overnight. It's unlikely that you will be able to gain tons of traffic and hit six figures in a week. Growing an ecommerce business takes time, and as you are consistent with your business, the sales will slowly pour in.
The thing about growing an ecommerce website is that it takes time. To give you a better idea, it could take weeks or months before you gain some visitors and sales to your WordPress website.
You need to be patient. Remember, you are starting a business. Don't expect results overnight. This is a slow but permanent growing marketing campaign.
Rule #3: Avoid Burnout And Take Breaks Although it's important that you continue marketing your ecommerce website, this does not mean you should do it 24/7. If you're feeling drained and burned out, take a break.
It may help to hire someone who can help with your marketing campaigns or at least focus on them while you take some time off.
By taking breaks, you will likely see some improvements in your marketing campaign especially if you're able to get new ideas while having time away from the usual routine.
Rule #4: People will find you Remember, the internet is on 24 hours a day. As long as you optimize your website correctly, people will wander to these websites and find you.
Don't give in to what other marketers say. Many of them will pressure you to do “this” and “that” because you can't just “publish and pray”. But the truth is, as long as you optimize your website, someone is always bound to find their way into it.
For example, if you created social media pages for your business and shared your products and content (and on your personal accounts), many of your friends and family will check it out.
It is not likely that they will all buy from you but it's a good opportunity for them to share your page with their friends and family, who in turn might also be interested in what you have to offer.
Rule #5: Don’t rush to marketplaces If you haven't noticed, there are a lot of existing marketplaces out there such as eBay and Amazon (if you're selling physical products). Some people say that it's possible to make six figures on these websites but there’s a lot they aren’t telling you.
While this is true, it would be better if you focus solely on your own ecommerce site and keep all the profits for yourself.
For example, in Amazon alone, it’s not only the selling plan you will be paying for, you will have to pay referral fees, fulfillment fees, and some other additional costs that would surely eat up on your supposed profit.
Basically, if you're going to be selling on these types of websites, expect that people will find you there first. That's the problem with marketplaces — they basically hide your store and your brand from these visitors.
In addition, they take a large cut from your profits.
In short, it's better to have your own website where you gain more control over your business and marketing efforts. You can also make a name for yourself compared to being an unknown brand on another marketplace.
Rule #6: Keep track of your marketing efforts This is important especially if you're just starting out and don't have any idea what works and what doesn't.
What we recommend is that you create a spreadsheet where you can keep track of the various marketing campaigns you run, the traffic source (or campaign), and its corresponding results such as sales or leads generated.
Try and write down the marketing strategies of what you have done. This way you can see what's actually working, what's not, and how different marketing channels are performing.
There are many ways to do this, but you need to make sure that your campaigns and marketing efforts show you which ones work and which one doesn't. It even helps if you can somehow quantify the resources you used, like time and money.
Keeping track of your marketing efforts will help you stay focused on the various marketing efforts you do to make your ecommerce business more successful.
Rule #7: Learn from your results It's very important you learn from the marketing campaigns you run, what works and what doesn't. This way, you can improve on them if necessary or stop doing them altogether.
This is why you need to keep track of everything and how it turned out. Were the results good enough? What areas do you need to improve on? Is there an area where you can cut your expenses or increase your ROI (return on investment)?
Doing this will help you optimize your business and make it more profitable. It will also help you determine which marketing channels are successful so you can scale them up while stopping others that are not doing very well.
If you understand all these things, then we can proceed with organic marketing.
Chapter 3: How to Start Your Organic Traffic Marketing Campaigns (The Right Way) There is nothing more effective than organic traffic. It’s like the most effective way to make sales on the internet. That’s why you shouldn’t treat it as an afterthought.
Before you try any paid marketing tactics, exhaust all possible methods to gain traffic organically — and do it consistently.
Now, here are ways you can boost your organic traffic marketing campaign:
1. Create and establish your social presence Completely fill out all options available to establish your social presence. That includes all social networks you think are relevant to your business.
Here is a table that shows the different social networks you should sign on to and some important and interesting details:
Social Network Users Average Engagement Rate Recommended Number of Posts Facebook 2.85 billion active monthly users 0.09% 1-2 times per day Instagram 1.38 billion active monthly users 1.22% 3-7 times per week LinkedIn 310 million monthly active users 2% At least 3 times per week Twitter (Optional) 330 million monthly active users 0.064% 1-5 tweets per day TikTok (Optional) 1 billion active monthly users 17.99% 1-3 times per day YouTube 2.29 billion active users 1.63% More than once a week
After creating your profiles, it's important that you post at least 1-2 times per week for engagement (if you find it hard to meet the recommended posting times from the table above).
Yes, even if no one is active on your page or engaging with your business at the start. The point here is to show that you're “alive”. Also, you want to create an active community that will attract the attention of other people.
If you're uncomfortable with the “silence”, ask as many friends and family to like and comment on your profiles. That will create a ripple and their network will be able to see your posts.
If you want to read more information about using social media, Sprout Social has a complete guide to social media for small businesses .
Later on, you can think about automating your social posts by using tools like Hootsuite and Buffer .
2. Find as many classified/listing websites as possible Listing your ecommerce website on classified and listing sites would give people who are interested in what you're offering a chance to find out more about it. This helps give your ecommerce website more exposure and also helps users at the same time.
Some examples include:
You can find a larger list on Search Engine Journal and on Podium — or you can use Google to find more by searching with “your niche” + “directory”.
You get the word out about your products and services to niche groups such as buying and selling enthusiasts, parents, pet owners, etc., all at low cost. You will be able to target specific audiences all at the comfort of your home.
There are so many sites that allow you to post for free or charge a small fee, depending on how you want it set up. But make sure to look for online directories that apply to your business on a large scale.
3. Register on review websites for higher exposure Review websites have high domain authority and appear high above the search results page. This is why you should take advantage of them.
Among the websites you should register include:
HubSpot has a comprehensive list of customer review sites for collecting business and product reviews. Make sure to register with those that are relevant to your ecommerce business.
When a review website lists your website in their directory, you gain high-quality backlinks that boost up your online presence.
In addition, there’s also a different kind of benefit you get from review websites. Think about it, if you see a website with tons of positive reviews and good customer ratings, don’t you feel it’s more trustworthy than others that don’t have any kind of reviews?
4. Start content marketing on your blog The main advantage of content marketing is that it has long-term benefits.
When you create quality content for your blog, search engines would naturally boost up your ranking and organic traffic will increase in the long run. This is how you make sales. high-ranking blog posts .
Basically, you must make posts that target users who might need your products or services. For example, if you're selling shoes, then you must think about what people who are looking to buy shoes are searching about online.
Great post ideas that come to mind include:
Best shoes to wear at work 10 comfortable shoes you might want to wear every day Best-looking shoes under $100 You could also publish posts meant to inform buyers about your products. These ones are not meant to directly push them to buy something from you, but more like to help them see you’re an authority and are simply providing value to them.
For example, you can write articles about:
5 tips for cleaning your shoes Things to look out for when buying shoes How to pick the right shoes If you can clearly distinguish your target market, then it would be easier for you to create topics and products they might need. Use Google Trends to do some keyword research or simply look at Google's related search at the bottom.
You should also share your blog posts to social media sites which would result in increased organic traffic.
Remember, consistently create high-quality content for your blog that is relevant to your business niche. The main goal is to help people who are looking for information related to the products or services you offer.
5. Publish review videos on YouTube People who are looking for information on what you're selling might find it easier to watch a video about your product rather than reading a blog post.
Make review videos for products or services in your niche and include your own products. The dog website Chewy does that pretty well.
You can use review videos for:
Promoting new products and services (and show why people should buy them) Attracting traffic from social media sites Generating more backlinks for your ecommerce website. If you have never created a video before, there is no need to back out. You can simply record yourself or use PowerPoint slides to present your information. Just find a way to do it.
Now, on the video itself, try to answer all the questions that might be on people's minds about your product or service, so they wouldn't have second thoughts when purchasing it.
The whole idea of producing review videos is to provide thorough information so people can trust you more and would be willing to purchase your products or services.
Don’t know how to make videos for your ecommerce business? No problem. Fiverr.com has tons of freelancers who can make professional videos for your business. The great part about hiring freelancers from Fiverr is that the quality is good and they are cheap.
Like this one below:
Aside from creating review videos, you should also interact with other video creators who are in the same niche as you. This way, sharing of the audience is done organically, which results in even higher rankings for your business site.
6. Sign up with affiliate programs to get people to sell your products Affiliate marketing is finding users or websites that would want to promote your products or services in exchange for a commission.
For example, if you are selling a product for $100 on your ecommerce website and a blog recommended that product and converted the sale, the partner referring to that product would get a commission of 5% that sale.
You would receive $95 and the referring affiliate would get $5. (You can set your own commission rates 1-10% or something like that).
This is one way to get established blogs to start talking about you and your service and promote your products and boost the popularity of your ecommerce store.
There are many affiliate programs out there looking for business partners, but it's up to you to choose who can best promote what you're selling.
Some of the most notable ones include:
If you need a bigger list, check out the compilation from Business of Apps for the top affiliate marketing companies.
To summarize, you offer a commission rate for your products. Affiliates who would be able to sell your products or services will receive a commission. The more they sell, the bigger commission they'll get from you.
If you have no idea about commission rates, it's typically 1% to 10% for physical products while digital products can go anywhere between 10% to 50%.
The main point here is to find reliable and trustworthy people who would want to promote your products or services through links or banners on their websites or blogs.
If you can get established websites or blogs to sell your products, then the chances of generating more sales and earning higher revenue are significantly increased.
When affiliates refer or link to your ecommerce website, it can help build your domain authority. The more links you get, the bigger your domain or site's authority will get — which results in higher rankings.
7. Pin your products on Pinterest You know, people shop using Google images. Since Google indexes Pinterest images, a lot of the pins end up in search, where lots of searchers end up clicking through to learn more.
That's why it's important you pin high-quality images with corresponding links to your product pages so they can show up when people search for certain terms related to your products or services.
For example, if you search for the best food for dogs on Google Images, you will see a lot of hits coming from Pinterest.
Here are some tips when using Pinterest:
Make sure to use the right keywords Use board covers, images, and descriptions to include your products' SEO keywords Use long-tail keywords in board titles and into pin descriptions for easy indexing of your product pages by Google Pinterest has over 100 million active users. If they use the platform to search for products to buy, then it's your job to ensure they find what they're looking for on your website.
As mentioned earlier, Pinterest is a visual social network. While you can pin text links, images are best for promoting ecommerce sites because it tells the story of your product or service better than words.
You can upload actual photos of your products or just take screenshots of them from your site. You don't need to spend money on it too since Pinterest is entirely free to use.
8. Use Facebook groups to build your brand On Facebook, there are many groups dedicated to specific niches. This is a perfect place for you to gain more potential buyers. But take note that there is a right way and a wrong way to do it.
The wrong way, which is what most people usually do, is to promote products and services directly on Facebook. Unfortunately, this doesn't work and would actually end up with moderators kicking you out of the group.
The right way to use Facebook groups is more like a waiting game. It takes patience. You don't post your service or website at all. What you do is spot an opportunity to mention your website. WordPress Community By Darrel Wilson group is a good example:
For example, let's say you're selling digital products related to building and designing websites so you joined a Facebook group centered around web development.
A group member might suddenly ask if there was a good way to build a website. Then that's the perfect time for you to talk about your ecommerce website. But make sure to keep it brief.
You might say…
“Yeah! I used Darrel Wilson's website and read all the blog posts there related to building an ecommerce website with Elementor. It worked well for me.”
Be helpful and participate in the group. By doing so, people will recognize you as a user and take your advice more seriously than other Facebook users. This helps word of mouth and is actually the best way to use Facebook groups to your advantage. Anything else will just get you banned.
9. Negotiate a referral system with other websites A good strategy that more ecommerce websites are doing is reaching out to websites that sell related products or services and offer discounts for each other. By doing so, you are asking them to form a referral system with you that would benefit both of your ecommerce websites.
Let's say you're selling dress shoes for men.
Think that maybe men who purchase dress shoes might also buy briefcases. Since you can't sell briefcases for whatever reason, then you should reach out to a briefcase website or business like the one below.
Then, ask to offer a discount for your products and in exchange, offer a discount to his or her products as well.
This way, you're able to cross-sell products and the other party gets more value out of your agreement.
Amazon actually does this well on their website — the “People bought these items together” section while browsing a product.
10. Answer questions on Quora Selling products and services online is a lot like selling in person. However, unlike customers who go to malls and stores, customers online need to know more about your product before they click the buy button.
This is where Quora comes in handy. It's an online question-and-answer website for basically everything, so you can imagine how helpful it can be for your business.
Using Quora, look for questions related to what you're selling, then provide an answer that would help people out who are interested in your product or service.
Perhaps they could ask more detailed questions about it. By answering them, you have done half the work of setting up a sales conversation between you and your potential customers.
If you know someone who uses Quora, you can also ask him or her a question about your business or product, then you answer it. Although you can ask a question and answer it yourself, it's not a good practice and Quora users may look down on it.
11. Run a “consistent” email marketing campaign Email marketing is one of the best forms of selling products and services. Think about it, people are subscribing to your newsletter just to give you money. Most people use email every day, which makes it a good way to reach out to potential customers.
This is why I told you in the first chapter to create an email capture form on your website. You need to collect the email addresses of your customers willingly before you can run an effective email marketing campaign.
Once you build a list, send an email campaign once a week. It doesn't have to be about selling your products or services. Even asking people how their day is is already good enough.
This email I got from a known writer seemed like a random email but it’s actually a good way of letting me know how she was still alive and kicking:
As for the campaign itself, you can do this through an autoresponder or a complete email marketing platform (most of them have a free plan for a finite number of email addresses and emails sent).
Businesses use email marketing not only to sell their products and services but also to give value and build rapport. For example, you can provide an update to your subscribers about what's new on the site, a new product, or a blog post, perhaps.
Note: The best time to send emails is very early morning 3 am -5 am because when people wake up, what is the first thing they do? You guessed right, check their phones.
Specific Category: Additional Steps for Local Ecommerce Stores If your ecommerce website targets local people, then you really need to list your business on local directories.
Specifically, get listed on the following websites:
It's important you check out Google My Business and verify your business. When your business gets a little bigger, there's a chance your business will pop up on it. If that's the case, all you have to do is claim the business.
As for listing on your local Chamber of Commerce, many small government agencies help local businesses in the community get discovered. Look for neighborhood councils or email the mayor or governor about “helping a small business”.
Find apps that apply or are related to your website and see if you can get a classified listing. Check out local listings too like neighborhoods, restaurants, or banners on cars. They are a good way to get discovered.
Don't forget to look for local Facebook groups too. But whether or not the members are in your local area or not, apply the same strategy discussed earlier. Don't spam the group with adverts for your own website.
Chapter 4: Paid Marketing Strategies Once you have exhausted all possible means to market your ecommerce website organically, then it's time to consider using paid marketing strategies. However, you should only consider paid marketing once you have really made a 100% effort into all free versions as possible.
Remember, give your website time to grow organically before rushing to paid marketing. However, paid marketing is also an effective method to make money for your ecommerce store.
Paid Marketing For ecommerce websites is ideal if you have already started generating income from your business and have steady website traffic. You also need to budget carefully and make sure you are getting more returns than what you actually spend.
Below is a table that includes some important details about these paid strategies:
Strategy Average Cost Average Conversion Off-page SEO $200-$400 per month 2.4% Influencer marketing Starts at $100 2.5% Display network campaigns $0.58 per click 0.72% Facebook ads $0.97 per click 9.21% Instagram ads $0.50 to $1 per click 1.08% Niche website advertising Depends on the negotiation 11 to 30% YouTube video discovery ads $0.010 to $0.030 per view 0.16% Sponsorship deals Depends on the negotiation Not much data
Note that all figures come from various sources and represent the average cost and conversion across all industries.
The important thing here is that you take into account the likely cost of the strategy you want to implement. Study it out as much as possible and test it yourself. Start small and scale up once you find the right platform and audience.
1. Off-page Search Engine Optimization In the first chapter, you learned various ways to optimize your website for search engines without the need to spend a dime.
The truth is, you can also do this step yourself and avoid spending anything. But off-page SEO takes so much time and effort that unless it's your business, you're better off paying somebody to do it for you.
As for finding somebody to do this for you, it's quite simple:
Go to Freelancer.com Find an SEO company (preferably from India) Pick 10-15 keywords (including your business name) Negotiate the pay Wait for the results The campaign might take anywhere between 3-5 months depending on a number of factors. The pay usually revolves around $200 to $400 per month — more if you add more keywords to rank for.
The first keyword you should think of is the name of your store. Treat the name of your ecommerce website as your highest priority keyword.Neil Patel’s Ubersuggest’s free keyword tool to find keywords related to your store and industry.
For example, let’s say you got a shoe store.
Some of the competitive keywords (high competition and short-tail words) you may find include:
Best shoes during summer Best shoes for men Best shoes for basketball On the other hand, you may noncompetitive keywords (low competition and long-tail words) like:
Walking shoes for women Formal shoes for men White sneakers for men 2. Influencer marketing Influencer marketing is all about product reviews. It's where a popular figure says something good about your product and shares it with his or her audience. This is an ideal tactic and is often super effective.
So how do you go about doing this?
You need to look for a person who is well-known in your target market. You can also check influencer marketing platforms (to find popular figures faster and reach them directly) like:
For example, if you have an ecommerce store selling premium sneakers, find a well-known blogger or social media influencer who does reviews of these kinds of products.
Once you have identified the right figure, reach out to them and give them free samples. In return, they will do a review of the product on their channels (blog, Instagram, Facebook).
But do this only if it fits your market.
This type of marketing is effective because people tend to trust recommendations from figures they look up to, especially if these are products they use too. It has a snowball effect on other people where word-of-mouth is popular.
Here are some tips that could help:
Make a list of popular people likely to try your product Create an easy way for them to access your product (usually through email) Follow up with them after they use the product Offer incentives like free products, money, discounts, etc. Be warned though:
This type of marketing can be expensive. Influencers usually charge thousands to promote your products on social media alone, depending on the number of people exposed to your products through promotion.
3. Display network campaigns ( Good For Branding ) This type of marketing refers to the space on Google where you can find image adverts for all sorts of things. Google shows these images on random blogs throughout the internet. These are cheap and great for branding.
On the other hand, don't expect a lot of return on investment on this one. Think of it more as a way to get the word out about your business.
But to give you a better fighting chance, here are things you can do to make your display network campaigns more effective:
Target your competitors' keywords Make sure you target search terms related to your product (if the keyword is broad, use broad match types — if it's specific, use phrase match types) Use negative keywords (or exclude them) to prevent your adverts from showing up for unrelated combinations like “yoga pants” when your business is about solar panels. Also, if you are not offering free services, make sure to use negative words like “ free”. This is a great tactic for branding purposes for your ecommerce business. It's also a way of generating organic traffic to your website. But the best thing about this kind of marketing is that it's quick and easy.
All you have to do is set up an account with Google Adwords, create a PPC campaign targeting keywords relevant to your website, upload banners, and you can then forget about it.
4. Facebook ads… But start slow This is a popular niche-related marketing tactic used by entrepreneurs. Remember how we talked about how social media can be a great way to get traffic without spending too much?
Well, this tactic takes it one step further. It allows you to target specific audiences on Facebook based on interests and demographic data. You can also do A/B testing with these ads.
However, keep in mind, Facebook ads are costly and you should have some experience with these types of ads before blowing through your budget.
Here are some pointers when running Facebook ads:
Create unique landing pages for your Facebook ads (to track conversions) Learn from the data you get on which type of ad is ideal for your business (e.g. use numbers and words like “10% off on all products” instead of plain messages like, “come and check out our website”) Use images and videos where possible Now, setting up a Facebook ad is actually quite easy.
It's a matter of creating a page for your business and setting up an ad with a link to your website. Then, you have to decide on the audience you want to target by using specific interest targeting or demographic data.
When using this strategy, make your ads stand out.
Here is an example of a great ad:
Let's take a look at this advertisement. Notice how these Facebook ads stand out and would make you stop scrolling. The colors and the message used here is an effective way to convert people to your Facebook ads.
Here is an example of a bad ad:
That is boring.
If people see ads like that, they are less likely to engage. The main problem with these ads is the colors and the image do not speak out. When creating Facebook ads for your ecommerce WordPress website, you really need to ask yourself, would I click on this ad?
Facebook ads have great targeting techniques to market to the audience you are looking for.
For example, if you've got an ecommerce store selling premium sneakers, you can create a Facebook ad for men in their 20s who like sneakers and follow sneaker pages on social media.
If your ad is good enough, it will reach the right people and get them to check out your website (where they will hopefully buy something). If you have chosen the right product, there is a good chance they will make a purchase.
5. Instagram ads Another great social media platform to use for marketing is Instagram. It's a wildcard but it can be favorable depending on the type of products that you sell.
Food, beauty products, and certain niches seem to do well. Unfortunately, construction, legal services, and the majority of men's products don't do well on Instagram.
If you plan on using it, here are ways to get better returns on your Instagram ads:
Target hashtags Create unique landing pages (just like you did with Facebook ads) Use videos and infographics (where possible) People use hashtags to find content related to their interests and brands. You can try and go to Instagram, search for #cameras, and look at all the images associated with it to get an idea of what type of products do well with that audience.
If you're selling a food product, go on Instagram, search for #food and feast your eyes on what type of food is popular with that audience. If it's a niche-related hashtag, even better.
In this case, you will have to use your better judgment to see if marketing on Instagram fits your ecommerce business.
6. Niche website advertising This is where you find websites or blogs related to your products. Websites related to your niches can help compliment each other so you can both make sales.
For example, if you sell drones, you might want to reach out to drone school academies or to blogs that review drones to see if you can add some sort of paid affiliation with your business on their website.
If you are going to go this route, here are some advice:
Make sure the website you are reaching to is legit (or perceived as such by people in that industry) Negotiate a discount rate and a code so your products or services look more appealing to the website's visitors Also, I do want to mention that there are many benefits from this approach for your ecommerce website.
You gain visibility from other websites You gain recognition as a brand in your niche You make friends that can lead to other possible ways to make money, who knows! While it's a very hands-on method of advertising, it does have many benefits.
For one, it's a great way to extend your reach and promote your business to a larger audience that already has an interest in your product or service. Don’t forget, you can always gain backlinks to your website with this approach.
7. YouTube video discovery ads This is a great strategy for a targeted audience. In fact, if you already have a YouTube channel and it works great, you should consider adding this to your arsenal to get even more eyeballs to your business.
Here’s how it looks like:
Basically, if someone searches for something specific on YouTube, and you use video discovery ads, your YouTube video that's related to what's being searched on will get to the top of the results page as an advertisement.
Here is a video that walks you through YouTube ads:
If you decide to run video discovery ads on YouTube, here are some tips to remember:
Promote your videos to the most relevant keywords (or words associated with your product or service) Create awesome thumbnails that attract attention Try and go with video discovery ads for highly targeted audiences if you want to get higher returns on your investment YouTube is second only to Google in terms of search engine traffic. It makes sense to use the platform to promote your business to a target audience, even if it's just a video that appears on the first results page.
To be honest, this is the most effective type of advertisement on YouTube right now. Everything else is pretty much worthless and will waste your money instead.
8. Sponsorship deals Sponsorship deals are where you find influencers and businesses related to your niche and ask them if they want to partner up with you. Like they could wear a shirt from your company or use a coffee mug with your logo in it.
For example, you must have seen some athletes that wear branded shirts or something.
This can work well, but I'm going to give you a word of caution:
Don't go into a deal thinking that once the other business starts promoting your brand in their marketing materials, everyone who sees it will automatically know about your business.
This is not how people work.
As much as possible, try and keep the other party in the sponsorship deal honest with their promotions. It's not worth losing a whole bunch of money over an unscrupulous marketing scheme because you're expecting way too much from it.
If you are going to do a sponsorship deal, make sure it's ethical. You can do it by providing the other party with something they need or value, instead of thinking that their promotion efforts for your business will yield customers out of thin air.
Sponsorship deals are great if you have something the other party needs and they have something you need.
My Personal Opinion About Marketing Before you start to spam the internet, remember that each platform is favored towards a specific niche or audience.
The main goal to market your ecommerce website is to gain sales. However, if you start throwing money in platforms where they don't care about your niche, then you are losing money and this is not why you created an ecommerce website.
Let's talk about it.
1. Instagram marketing Instagram is a platform people use to share their lives with friends or followers. It's almost like Facebook or Twitter but more image-based and less text-based.
The platform itself is mainly an app, make-up, and fashion market. Niches that make heavy use of images also do well on Instagram. In a way, it depends on what your product is — but it's not really for everyone.
For example, the fashion and clothing company Shein does really well on Instagram.
If you want to try marketing on Instagram, here are some tips to keep in mind:
Post images that are relevant to your product or service Try not to post too often because people could get annoyed by it Do like other posts and comment on them (but don't spam) The idea here is to be relevant and natural at the same time. It's not all about advertising on Instagram, but being part of the community so people get used to seeing you around.
But you need to be careful here.
You could be spending a lot of time tinkering with your Instagram posts, only to end up with little to no engagement. If you sense your efforts are being wasted here, find another platform that's more suitable for your business.
Deciding to market on Instagram requires some common sense.
If you are in the industry of contracting, construction, lawyer service, web hosting, or other crafting niches, you would most likely have a poor conversion rate and you are better off spending your money elsewhere on marketing.
However, if you are in the app, food, dating, clothing, or tech industry then this would be an ideal platform to advertise on.
In short, advertising is not for everyone on Instagram. When creating your ecommerce website try and think of what audience would appreciate your products and make an effective marketing plan for it.
2. YouTube in-stream ads This one refers to those video ads you see at the start when you watch a certain video on YouTube. Some of the channels put more of them throughout the video — which sometimes has a more negative effect on the viewer.
In the event that you want to using in-stream ads on YouTube:
Make sure they are actually good ads that people will want to watch . People do not go on YouTube to watch annoying commercials or promotional content, so you might want to consider using videos that are more relevant instead.Your videos must be informative and useful , rather than promoting products/services you sellMake sure your target market really likes or subscribes to the channel you are advertising on . This way, they will see your ad more often and they'll already know who you are in case they want to buy your product in the future.A lot of people just put their ads anywhere without thinking whether or not it's the best place for them.
There are, however, certain channels that are popular and will attract your target audience. But there are also a lot of channel owners who want to make money too. So don't expect things to come easy when you invest in YouTube ads.
At first, I thought these ads were very effective. But YouTube implemented a new policy now where they display two ads for every video, which drastically lowers the quality of your ad and just comes off annoying and spamming to the viewers.
Basically, your ad might display after another ad. Eventually, it gets annoying to the viewers who just want to watch the videos. Well, there is a chance I'm wrong here. But again, your money is better spent somewhere else.
3. Reddit marketing You know, Reddit is one of the hardest places to do any sort of marketing stuff. This audience will either hate or love you from my experience. It's extremely hard to see a company that succeeded in Reddit marketing except for the ones that create their own subreddit or group (which may be a better idea).
Marketing on Reddit is hard, but not impossible.
If you plan on using to get the word out about your ecommerce business, follow these tips carefully:
Do not post any random text-based link on any thread . Instead, create a neutral discussion around a general topic of your niche and post really good responses. If you do that, some Redditors might actually check out your website.Don't spam any threads with comments — especially if you can't add any value to it. That's a good way to get downvoted and hated by the community in general and you will be forever remembered on that subreddit.Redditors are allergic to marketers or anybody who tries to promote on the platform. It's like they can somehow smell people who want to use the platform for marketing.
On the safer side, you can try running ads on Reddit instead of trying your luck with penetrating subreddits, whose members might turn into long-time haters of your business.
I tried Reddit ads a few times with mixed results. I got clicks but no real engagement. It's possible to pick up a few sales from it. Just make sure you pick specific subreddits that match your niche. But it's still a gamble.
Honestly though, if you plan on using Reddit for clicks and spread the word about your brand, you're better off using display networks. With it, you're only going to spend anywhere between 1-10 cents a click.
Chapter 5: Marketing Platforms With Poor Conversions Before anything else, remember that these platforms or websites don't care about you. This is business. More than anything else, don't listen to anyone on the internet who is trying to sell you something.
I won't be able to list out everything you need to avoid. These are the only ones I know of. However, try and spot the patterns from these platforms and apply them whenever you come across another marketing platform.
1. Banner ads on websites These are the annoying banners you see on websites when they want to make money from these ads without placing any value on their visitors. People who use these ads are from corporations with massive budgets to waste.
Often, these ads are shown on different platforms where users are likely to visit. If you plan on using banner ads for your ecommerce website, think again.
I paid about three grand for sidebar ads related to my niche. The results? I only got a few clicks out of the money I spent on it. Personally, I think these are not effective anymore going into 2022.
It's not worth it at all considering most of your visitors will totally ignore the ads and you will not find a relevant audience with them.
2. Avoid Google AdWords and Go With Google Merchant This one refers to bidding for keywords in your niche so that when someone types it on Google, your ad will appear. The problem with AdWords is that it's a huge waste of time and money if you're going about it the wrong way.
Here’s an example of ads from Google Adwords:
In contrast, here’s what ads from Google Merchant look like:
Most beginners burn through their budget in seconds and waste hundreds of dollars in Google AdWords. It's a quick way to go through your budget without getting actual returns.
If you want to run some ads on Google, better use Google Shopping ads instead:
Just making a few clicks without getting any sales from it isn't going to make it sustainable. It's highly likely you will lose money over time.
Do you know who the best AdWords users are?
Big businesses that can afford to spend a lot of money on it. If you don't have thousands of dollars to spare, then I would suggest you stay away from this platform since it's not your main source of revenue.
The only time you should be using this platform is when you're looking for attention and brand awareness and you have the budget to spare (without expecting much return).
3. Twitter marketing Pretty sure you have heard of how hard it is to get any sales from Twitter. Many people have gone on and on about this platform. But the sad truth is, it's just not worth your time if you're going after direct sales.
For example, if you search for “camper van”, you would see that most tweets aren’t getting that much engagement.
Out of most marketing studies, Twitter has the lowest return on investment compared to any social website on the internet. Twitter is mainly geared for war and people like to rage and rant on this platform.
Twitter has a very small user base compared to others and most users don't use it for shopping. If they do, it's not going to be your main source of revenue. In short, you're better off spending your money elsewhere.
But Twitter is great for building relationships and finding out trends within your niche. That's it. Unfortunately, Twitter will only give you a few sales if you're lucky enough in the long run.
4. YouTube text ads This one is close to useless. These ads sometimes appear at the top as text ads only are extremely ineffective and a complete waste of money. After all, when is the last time you actually read a text ad on YouTube?
Can't remember? Probably because you never even bother looking at it directly. That's the reality and 99% of viewers on YouTube do that.
If you're going to advertise on YouTube, then at least spend your money on a video ad instead. Like I discussed earlier, the best way to do this is video discovery ads (or at least, in-stream ads).
That way, even if in-stream ads might annoy people, at least there is a chance they will look at the ad. Unlike with text ads, the viewers will just outright ignore it and move on.
Personal Opinion: Should you list your products on marketplaces? I know it's tempting to go the easy route and just list your products on marketplaces on Amazon. You may think it's not a bad idea and you don't stand to lose anything by doing this.
But the truth is, marketplaces are very competitive. You will find yourself racing to the bottom with prices because larger sellers who buy direct from manufacturers can offer super competitive prices.
For example, Amazon will charge a 15% fee for selling electronics or watches. So if you're selling a similar product at $100, the most you can make is $85. Makes sense?
The main reason why I don't like these marketplace websites is that they hide you and your brand. They suppress your ecommerce website and don't give you visibility because users may then just go visit your ecommerce website instead of buying from them.
On the other hand, I got a video on marketplaces you can check out if you're really committed to trying to list your products on these websites. But I would highly recommend exhausting all possibilities first.
The success rate on Amazon Is very low. If you're just getting started out, it can be a huge hassle on your part with little pay on your end. It's just not worth it if you look at it in the long term.
It's the same story on eBay. The worse is, they’re competing with wholesale retailers that sell items for very low prices. That's how they win — and that's why you will lose. It can be very tough just trying to compete with them.
So there you have it — the complete marketing tutorial for ecommerce websites. If you follow each of the steps and you get consistent, I promise that you will start receiving some traffic soon enough.
Remember, it's all about consistency. It's very easy to quit in the beginning because obviously, you're not going to make any sales. But this is a long-term goal — and it takes some time to reach there.
Think of growing your website like planting a tree. It's small at first. But once it gets larger, it's easier to see and sales will pick up and fall off on their own. Hope you guys enjoyed this and will help you make 6 figures from your ecommerce business.
Common Questions (FAQ) About Launching an Ecommerce Website You may have some questions in mind and you want direct answers. That's why I decided to come up with this extra chapter. If you have additional questions or concerns, feel free to drop them in the comment section.
Is an ecommerce website profitable? Is selling online worth it? Ecommerce is highly profitable. But you have to make sure that you are executing it properly because if you don't, then you risk wasting your time and money.
If you want some numbers, here are good ecommerce statistics that prove to you creating an ecommerce website is still profitable:
There has been a huge jump in terms of ecommerce users worldwide . In fact, it's now around 3.4 billion people. The fact is, that number is still increasing because of the restrictions in travel the pandemic brought. More than half of ecommerce users agree that they shop online since the start of the COVID-19 outbreak. This came from a survey done by the United Nations to examine how the pandemic affected online shopping. Marketplaces are seeing an all-time high in their net profit. Amazon's net profit jumped by 84% in 2020 alone compared with the year before it. eBay's annual net revenue was more than $10 billion for the first time, still in 2020. This proves that the demand for ecommerce is higher than ever before. As long as you are consistent in your marketing strategies, I personally think you will be fine.
That's why I wrote this guide because I know that ecommerce websites are challenging since there are so many tasks involved. If you're doing everything by the book consistently, then it will be all good.
Which platforms are best for selling online? To be honest, the best platform to sell online is your own website. It's a space you own and completely control. No one is going to charge you some fees for listing your products.
So if you need a space for your own products, then go with an ecommerce website. If you need some guidance on how to easily create one, check out this video:
But if this is not possible or you don't want to deal with the hassle of creating one from scratch, then you have no choice but to use marketplaces where people list their own products.
Just know that using marketplaces is not in your best interest. I explained this in chapter 7 earlier. But the gist is, these websites will hide your brand behind your own. For a lot of work, you get a small return due to the high commission they get.
Why is website optimization important when launching an ecommerce business? Website optimization is very necessary when running an ecommerce business. It's not only about creating one that looks good, but it should also generate sales for you.
This means the website has to be designed in a way that conveys benefits to your own brand behind it. People want a space that will be able to provide them the information they need and most importantly, generate conversions for you.
Having a site that is not generating sales is a complete waste of time. You have to create one that has all the necessary elements that will make sure people visit your website more often and convert into customers as well.
That's the reason why I explained it first in chapter 1. Before you start any marketing campaigns, make sure your primary space is well-optimized. If not, your money is going down the drain since you won't be able to keep people on the site.
What are the best ecommerce marketing strategies? Look, my advice here is you stay away from any paid marketing strategies at first. Focus first on getting your website optimized and then, exhaust all possible means of organic traffic marketing.
I know that some people will say this is not possible, but trust me if you create your own website and optimize it for organic traffic, you will be astonished at how much it can grow and get visitors.
It's not easy at first since it takes time to get the process right. But once you make it work out well, building traffic can become quite easy.
What you can do is focus on strategies that will help you generate sales and give people a means to contact your company for inquiries. These two factors are the most important things when running an ecommerce business online.
After that, you can then dip your toes in paid marketing strategies like off-page SEO, influencer marketing, Facebook and Instagram ads, YouTube video discovery ads, and more. Check them out in chapter 4 of this guide.
On the other hand, make sure to avoid platforms that are just money-grabbers. I'm talking about banner ads, Google AdWords, Twitter marketing, and text ads on YouTube.
How effective is paid marketing in ecommerce? It's important to note here that paid marketing is not the most effective strategy for any ecommerce business at the start. In fact, it's the most common strategy used by newbies and beginners.
This is a big mistake they keep on doing since their money is going down the drain for nothing. Even with cheap advertisement platforms like Google Adwords or Facebook, you will be spending a lot of cash without much result.
Why? Unless your site is already optimized at the start, you can't expect to generate sales through paid marketing strategies. That's why it's best to avoid them during the early stages of your business.
Now, there are some people who are finding success in using paid marketing. But I strongly advise you to focus more on what you can do. Don't believe right away what these people are saying especially when they're selling you something.
That's it! Feel free to comment with your additional questions if you have any. Good luck with launching your ecommerce business. Again, make sure to be patient and consistent in what you do. It will grow in time.
sbobet
Aw, this was a very nice post. Taking the time and actual effort to make a very good article… but what can I say…
I hesitate a whole lot and don’t seem to get anything done.